Amala Beauty
Amala Beauty is a plant-powered skincare brand serving the world’s top luxury spas. For their 10-year relaunch, they partnered with Language Dept. to reposition their brand experience with the shifting retail landscape. The refresh includes an evolved packaging system that reflects the efficacy and biotechnology of product ingredients while preserving a recognizable brand language layered with brighter copper accents for a more confident luxe look.
My role was in applying the new packaging system across an expanded product lineup reporting to the Head of Global Marketing and communicating with the Art Director and Senior Packaging Manager to create templated guidelines, prepare dielines, review print proofs, update the new color palette with metallic inlays and cork details, approve colors for production and assist with art direction.
Rebranding Identity + Packaging System, Art Direction + Content Development
Client: Amala Beauty
Studio: Language Dept.
New color palette showcases each collection and speaks to increased consumer desire for personalization. Oversized logo with bright copper accents and product forward names for legibility.
Primary packaging: Opaque white bottles are light-safe to protect the preservative-free formulas and create a consistent high-contrast background for readability.
